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Business Storytelling from Hype to Hack

£10.99

Fast-rising interest in the use of story techniques in business creates the need for a short but authoritative introduction:

What is “business story-telling”?

Why does it work?

So what?

The author, Jyoti Guptara, has been one of the pioneers of this field in Europe. Here he shares the essence of his experience in the most succinct possible way.

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NEWS ALERT: THE INTERNATIONAL PRINT EDITION IS STILL AVAILABLE OUTSIDE INDIA.

BUT THE INDIAN PRINT EDITION IS SOLD OUT AND  IS GOING FOR A REPRINT – NEWS OF THAT WILL BE COMMUNICATED AS SOON AS CONVENIENT.

Here is a photo of the book’s inclusion in the best books list of Doug McMillon for 2022, the President & CEO of Walmart, Inc., one of the largest companies in the world https://www.linkedin.com/posts/dougmcmillon_the-books-i-read-this-year-cover-a-variety-activity-7006727877467549696-PWqt/

 

The launch event on November the 3rd, 2020, featured a distinguished panel which discussed the book:

  • Dr Maureen Edmondson OBE, Non-Executive Chairman of several entities, Northern Ireland, U.K.
  • Anastasia Kalinina, Co-Founder of the Re-State Foundation, Switzerland; and former Head of Eurasia for the World Economic Forum
  • Jyoti Guptara, Business Advisor, Speaker & best-selling Author
  • Robert E. Hall, serial entrepreneur, “recovering CEO” and author of This Land of Strangers, Dallas, Texas, USA

 

On Amazon:

Number #1 in Business Consolidation

Number #1 in Green Business

Number #1 in M&A

Number #1 in Organizational Behaviour

Number #1 in Organization Change

Number #1 in Organizational Learning

 

Reviews, Interviews, and Mentions

I really like the book!  It tackles a trendy new subject with experience and intelligence, and the writing is powerful, concise and inspiring.  I suspect this book will do really well because I think there is a real need.   It can help everyone from CEOs in business and non-profits dealing with strategy, to individual contributors.

In a world emptied by division and relational loneliness but overflowing with data and noise, great storytelling is often the missing link that keeps us disconnected from meaning, mission, strategy and stakeholder commitment. This book nails it.

Guptara inspires us to rethink how authentic storytelling can enhance our influence as formal and informal leaders.  It then goes to work showing how to make storytelling into a powerful relationship resource.

– Robert E. Hall, Author “This Land of Strangers:The Relationship Crisis That Imperils Home, Work, Politics and Faith”; Serial entrepreneur; Recovering CEO. 

 

Politicians should seek the overall welfare of everyone in their community. Where politicians fail in that high calling, could it be because of the stories they tell themselves and others? I believe so because Jyoti Guptara’s essential work has helped me to reflect further on that. Telling stories is our best means of sharing hope and communicating so that enthusiasm, energy and love can shine through. Whether you are a political, social or business leader, this punchy, precise and incisive book will help you to exercise a new height and a vastly extended range of influence and impact.

Dr. h.c. Nik Gugger, Member of Parliament, Switzerland; social entrepreneur; former member of the Supervisory Board of Zürcher Kantonalbank

Read this lively, lucid and persuasive book to learn why a telling story is a far more powerful way to persuade people than a power point. Not surprisingly, its author is connected with magical India, one of the world’s greatest story telling cultures.

– Gurcharan Das, Author; former CEO of Procter & Gamble, India

 

Here is a gem. The writer’s use of his personal stories to teach what he preaches makes it highly readable; it evokes empathy and leaves the reader with precious ideas which click and stick. The many practical tips and hacks bring the art of story telling within reach of anyone, even outside of the targeted business audience.

– Janet Lim, Fellow, Singapore Management University School of Social Sciences; Advisory Board member, Institute for Societal Leadership, Singapore Management University; Former Assistant High Commissioner, UNHCR 

 

Unlocking the secrets to business storytelling will take your business on a tremendous growth journey. Jyoti Guptara guides his reader through the art of crafting and delivering a business’s core values and offers through storytelling. With new media dominating the marketplace, Guptara provides practical guidance on how to navigate through the noise. With insights for new and seasoned entrepreneurs, Business Storytelling for Success presents the fundamentals for advancement and optimization of your organisation’s story, for more personal and business success.

– Jake Fichman, CEO of Goldfish Marketing Inc. Media Advisor to the Government Press Office, Israel

How do you get heard or noticed in an age of information overload and low attention span or engage effectively with your customers and employees? This book answers these questions and more.  Jyoti Guptara beautifully blends the art of storytelling within a business context and shows how you can effectively influence your audience by connecting with them at the level of both heart and mind, leading to a lasting impact. The insights, applications and tools provided in this book can help any leader, be it in communicating a strategic vision, in promoting your products or in creating a positive engagement within your team.

– Suresh Theodore, Head of Global Sales, ABB Power Grids

 

As a business leader, I was always aware of the lack of humanity at work, even though we know business runs through relationships. Jyoti’s book amazed me with all the practical hints and structures on how to connect and engage with internal, as well as external stakeholders through story-telling. The most exciting part, for me, is on how to develop your personal story. Going through the steps, you as a leader become distinctly humane, which is these days a requirement for people to relate and connect. In your quest to be an authentic leader and truly influence others, story-telling will ease the challenge of getting people behind you and your organization. This is a must-read for those business leaders who want to make a difference – communicate your true self through story-telling and let others connect with you on a personal level.

– Flooris van der Walt, Author: Attentive Leadership; Executive coach, Former VP, Global HR Business Processes, LafargeHolcim 

Definitive guide. …the fastest way to communicate better.
– Publishers Weekly

A must-read. Storytelling is critical for making better sense of complex matters and can help, in particular, to come up with a clear strategic vision.
— Prof. Dr. Peter Lorange, former President of International Institute for Management Development (IMD) and author, The Business School of the Future
 

Jyoti Guptara is uniquely positioned to provide a solid business consultancy and strong story-based vision. He shows a remarkable ability to combine creative writing and story-telling with the requirements of executive-level success. 

Superb writing … The concepts are broken down into clear elements that can be easily absorbed and applied.

– Davis Bunn, Mega-bestselling author: over 8 million books in print; former International Business Consultant; Writer in Residence, Regent’s Park College, University of Oxford, UK

Business circumstances recently forced me to ask to change some contracts – and even to let some people go. Very difficult things for an altruistic person like me. I was not sure how to explain to these mostly foreign co-workers how the contract changes were going to affect them, and why they were necessary. I discussed these challenges with my business storytelling coach, Jyoti Guptara, and he immediately made several specific suggestions, referring me also to particular pages of this book, in order to help me use a business storytelling technique to communicate what was necessary. Thanks to Jyoti’s input I had a much easier time going through the situation. In fact, the otherwise difficult discussions went easier for both sides.

– Manuel von Allmen, CEO, Kandahar Shoes

 

“You do a great job! Your style and your demeanor are engaging and professional …. Even more important, your questions are incredibly thoughtful, well put, and compelling.”

-Dr. Amy C. Edmondson, Professor of Business at Harvard Business School, Author of The Right Kind Of Wrong, and – according to @Thinkers50 – the  world’s #1 management thinker

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